Design, Concepting, Art Direction, Video Editing, Web Design – prototypes for “ARMY GREEN LABEL” as part of the Innovation Workstream run by DDB in partnership with TMA for the U.S. ARMY. Creative Direction by John Carstens, Julia Morra, Rueben Miller.

ARMY GREEN LABEL is a sustainability and awareness campaign prototype, where the Army empowers brand partners to reimagine old garments into a sustainable fashion line.