ART DIRECTION FOR KRISPY KRUNCHY CHICKEN SOCIAL. BY OWNING THE FACT THAT KKC IS DELICIOUS “GAS STATION CHICKEN” WE BRING SWAGGER TO OUR SOCIAL, DRAWING IN NEW FOLLOWERS AND RESONATING AUTHENTICALLY WITH OUR CURRENT IYKYK FANS. KKC SAW +120K INCREASE IN VIEWS IN 2026 Q1 VS 2024. ENGAGEMENT INCREASED FROM 3.5% TO 5.3%.